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Target Audience

• Investors in the Next Generation Network space

• Next generation network product management and business development

• Anyone responsible for planning, designing, implementing, or managing IMS networks and/or IMS-based applications and services

Key Questions Answered

• The importance of Quality of Service (QoS) and resource allocation optimization in IMS

• Service Configuration Management (SCM) as a missing element in the IMS framework

• Logical staged introduction of IMS functionality across the Transport, Control, and Services planes

• Advent and evolution of the network-independent VNO, positioned to capitalize in IMS

• Application partnering for success in IMS services development and deployment

• Near-term, intermediate, and long-term predictions for introduction of IMS-based applications

More on the Report

Considering the prevalent view, this change in telecom can bring us all three: more competition for services, greater mobility, and more personalized services and content. The drivers behind this change are derived from large and permanent shifts in the economics of today’s telecom market, dynamic new technologies that offer more capabilities, and more subtle shifts in our information age lifestyle that fuels greater demand. The balance is shifting away from the mobile network being the focus of the business plan to a model where mobile networks are just one element of a broader media distribution strategy, which is likely to span across multiple networks – mobile, internet and video.

This publication will evaluate the impact of IMS on service creation and delivery with an emphasis on the evolving needs of users and the resulting impact to wireless platforms and fixed networks. As a result, business models will change for carriers as well as content providers due to the enhanced access IMS platforms will provide for directly reaching end-users across a variety of applications and networks.

Chapter 1 – Welcome to IMS

• IMS: The Open Architecture Reference Model for Convergence

• Let your imagination run wild

• Not so fast

• Some new business opportunities are real

• What’s next in this report
  
  

Chapter 2 – IMS Standards and Definitions

• Who came up with this architecture?

• Traditional vertically-integrated networks

• IMS basic elements

• Session Initiation Protocol (SIP)

• A likely mix of the old and new

• Linking the subscriber to their services

• The present status of IMS standards
  
  

Chapter 3 – How IMS helps unite the Converging Telecom Sectors

• It’s not like Telecom hasn’t already been changing

• It’s all about Connectivity, Control and Customization

• Connectivity: the first push to Convergence

• Quality of service and resource allocation are critical

• Customization: the user gets greater control
  
  

Chapter 4 – IMS Architecture

• The Three Architectural Planes

• The Network Plane

• The Control Plane

• The Services Plane

• IMS remains a Model Architecture

• Everything you always wanted to know

Chapter 5 – IMS-Based Services

• Faster, Smaller, Cheaper

• Early targets in the evolution towards IMS

• Start with today’s network; keep it small and simple

• An early IMS example: Handoffs between Mobile and WiFi

• The adolescence of the Next-Gen Network will have turmoil

• Are we there yet?

Chapter 6 – Changing the Service Delivery Paradigm

• Where the Service Delivery Platforms reside in the network

• How this new model of service delivery is different

• Benefits of a new service delivery model

• The door opens for alternative service providers

• Rapid early deployment will likely involve partnerships

• Significant challenges for billing and Service Configuration Management
  
  

Chapter 7 – Changing the Service Creation Paradigm

• New Opportunities for revenue generation

• Cost savings and reduction of operating expense

• The HSS platform is critical to service delivery

• Convergence of features will progress over time

• Session Initiation Protocol (SIP) standard is used throughout IMS

• Service creation partnerships with added-value

• SCM: A missing element in the IMS model

• Trusted versus non-trusted applications

Chapter 8 – VNO’s: A New Breed of Carrier

• Reselling is nothing new

• The potential of the VNO model

• The reality of today – work with what you have

• Trends are lessening the Carrier’s control of the Customer

• VNO wrap-up
  
  

Chapter 9 – How it all fits together

• The big drivers are Lower Cost and New Revenue Sources

• The IMS model architecture brings new revenue opportunity

• Service creation and delivery create new service partnerships

• The role of Network Service Provider is permanently changing

• Control of the Customer may show interesting shifts

• In the end it is still about Cost and Revenue
  
  

About the Author

Endnotes

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