Target Audience

• Anyone planning a new MVNO launch

• Marketing personnel of existing MVNO’s

• Investors of existing or new MVNO’s

Key Questions Answered

• Who are the US MVNO’s and what are their service offerings

• How successful is each MVNO and why

• What are the metrics associated with each MVNO

• Who is best positioned for success in the MVNO field

More on the Report

This report represents an in-depth study of the Mobile Virtual Network Operator in the United States, the service providers, the key-players, the marketing and distribution strategies, the underlying network operators and a critical analysis of each MVNO’s ability to execute and find success in a competitive landscape that leave little margin for error.

The report covers not only the new MVNO entrants but also critically reviews the existing resellers and MVNOs, providing a deep-dive into all the players in this market, including key ownerships, management team and principals, partners, funding, network operators and underlying technology, MVNEs (Mobile Virtual Network Enablers), pricing, target markets, and their strategies for branding, marketing and distribution. The report also examines the future prospects for each MVNO and rates its chances of business success. Many of the MVNOs are, as this study will indicate, a simple continuation of former reseller relationships. The new-comers are mostly brands seeking to experiment with mobile communication as well as niche-plays attempting to address a certain market deemed underserved by the national or regional carriers.

INTRODUCTION

Introduction to Wireless

• The Technologies: A brief overview

• The Future

US Wireless Market Place

• The Market Today

• The Players

• The Consumer

Mobile Virtual Network Operators

• The Concept

• The Types

• The Definition

US MOBLIE VIRTUAL NETWORK OPERATOR GUIDE AND CRITICAL ANALYSIS - 2007

Introduction to the MVNO Guide and Critical Analysis

• General Overview

• Key Ownership

• Management Team and Principals

• Funding Overview

• Underlying Network Provider

• Network Technology

• MVNE and Service Providers

• Hardware (if any)

• MVNO Type

• Official Launch Date

• Prepaid or Postpaid Offering

• Pricing Overview and Analysis

• Plan Overview and Analysis

• Handset Overview and Analysis

• Branding

• MVNO Message

• Marketing Overview

• Distribution Partners

• Target Market

• MVNO Cannibalization

• Content, Features and Special Services

• Strategic Partners

• Number of Customers

• Professional Analysis

• A Comment on the Future

• Contact Details

• STAR Awards (*-*****)

9278 Mobile

Airlink Mobile

Airvoice Wireless

Amp'd Mobile

Apple Mobile

Beyond Wireless

Boost Mobile

Bratz Mobile

Bravo Cellular

Cbeyond

Circle K

Consumer Cellular

cool.Prepaid

Cricket

DBS Communications

DEXA Wireless

Disney Mobile

Embarq

Firefly Mobile

Flying J

GlobalTalk PCS

Graffiti Wireless

GTC Wireless

HELIO

JitterBug

Jump Mobile

kajeet

Liberty Wireless

Locus Telecommunications

MetroPCS

Microsoft Media Mobile – Zune

MobileESPN – Shuttered

Movida

Nexus Mobile

nTelos

Omni Prepaid

Page Plus Cellular

PlatinumTel

Primus Wireless

Qwest Wireless

Revol Wireless

Speak Out Wireless

Sprint Nextel Cable JV

STi Mobile

Total Call Mobile

TracFone

TuYo Mobile

Virgin Mobile USA

Voce

Wal-Mart

Working Assets Wireless

XE Mobile

XERO Mobile

Xtreme Mobile

Category Overview

MVNO Guide - by Type

Resource Overview

Select list of service providers and partners included in this study