Target Audience

• Worldwide WiFi hotspot operators, their suppliers and investors

• Mobile network operators interested in the public access model

• Mobile network operators interested in potentially acquiring hotspot operators

• Venture capitalists and private equity investors interested in the public access wireless broadband space

Key Questions Answered

• What is the growth potential for public access WiFi?

• How successful are each of the hotspot operators

• What are recommendations and predictions for each operator

• What is the business case for a WiFi hotspot

• How important will advertiser-paid WiFi be and how will it develop

• What is the market forecast for public access WiFi

• What is the market segmentation for hotspot users

More on the Report

WLAN "hotspots" provide convenient, high-speed Internet connectivity for a growing global customer base. This Eogogics-Mind Commerce study provides an overview of WLAN hotspot activity accompanied by mini case studies of 43 WLAN operators in North America, Europe, Australia and Asia. Each mini case study includes a company overview, a current and future census of hotspots, subscription and access options including pricing, an overview of the operator's strategy and the author's outlook and recommendations for each operator. This is the most comprehensive global study of WLAN hotspots now available.

With experience covering this market over the last four years and new research with this 2007 report, we answer these questions and more. This report provides coverage of 43 worldwide public access WLAN service providers, including bankrupt and merged companies, with a comparison and evaluation of global hotspot successes, failures, operator plans and best practices. See which service providers have failed, who has survived, who has thrived and why. See our analysis of their business plans and what we recommend their strategies should now be for growth.

Preface: The New Public Access Paradigm

Executive Summary: The WLAN Hotspot Adventure

Introduction: WLAN Hotspots

802.11 WLAN Technical Overview

• Evolution of 802.11

• Physical Aspects of WLAN Hotspot Deployment

• Security and the WLAN

Roaming and WLAN

• Handover Roaming

• Contractual Roaming

Business Cases for WLAN

• High-Traffic Coffee Shop

• Free Access within an Established Coffee House Chain

• Established Chain, High-Traffic Locale with Access Charges

• Airport Deployment

Earning Money from WLAN Hotspots

• Subscribers

• Services

• Mixed Harvest

Hotspot Operator Overview

• Mobile Operator Revenue

• Business Outlook for the Industry

• Creating Success through Widespread Coverage

• Aspects of Failure

• What Lies Ahead?

Fundamental Questions about the WLAN Paradigm

• Psychographic Profiles of the Internet Users

• Business User

• Average User

• Youth User

Hotspot Typing and Business Cases

• Enterprise

• Cafes

• Airports

• Hotels

• Apartment Complexes

Comparing Access

T-Mobile

Wayport

Boingo

Hotspotzz (formerly Wi-Fi Metro)

Surf and Sip

FatPort

Café.com

Panera Bread Company

Today’s Hotspot Operators

North America

Europe

Asia

Case Studies: North American Hotspot Operators

• Advertising Based Free Wi-Fi: The “Googlization” of Wi-Fi

• Verizon

• Verizon Hotspots

• Verizon Strategy

• Verizon Outlook and Recommendations

• T-Mobile

• T-Mobile Hotspots

• T-Mobile Subscription/Access Options

• T-Mobile Strategy

• T-Mobile Outlook and Recommendations

• iPass

• iPass Subscription/Access Options

• iPass Strategy

• Outlook and Recommendations

• AT&T Wireless Hotspots

• AT&T Wireless Subscription/Access Options

• AT&T Wireless Strategy

• AT&T Wireless Outlook and Recommendations

• Wayport

• Wayport Subscription/Access Options

• Wayport Strategy

• Wayport Outlook and Recommendations

• GRIC (Note: merged with iPass)

• GRIC Hotspots

• GRIC Subscription/Access Options

• GRIC Strategy

• GRIC Outlook and Recommendations

• STSN

• STSN Hotspots

• STSN Subscription/Access Options

• STSN Strategy

• STSN Outlook and Recommendations

• Boingo

• Boingo Hotspots *Update? JiWire lists about 7680 hotspots*

• Boingo Subscription/Access Options

• Boingo Strategy

• Boingo Outlook and Recommendations

• Panera Bread Company

• Panera Hotspots

• Panera Subscription/Access Options

• Panera Strategy

• Panera Outlook and Recommendations

• Hotspotzz (formerly Wi-Fi Metro)

• Hotspotzz Hotspots

• Hotspotzz Subscription/Access Options

• Hotspotzz Strategy

• Hotspotzz Outlook and Recommendations

• HereUAre (Note: OUT OF BUSINESS)

• HereUAre Hotspots

• Subscription/Access Options

• HereUAre Strategy

• HereUAre Outlook and Recommendations

• Surf and Sip

• Surf and Sip Hotspots

• Surf and Sip Subscription/Access Options

• Surf and Sip Strategy

• Surf and Sip Outlook and Recommendations

• FatPort

• FatPort Hotspots

• FatPort Subscription/Access Options

• FatPort Strategy

• FatPort Outlook and Recommendations

• Pronto

• Pronto Hotspots

• Pronto Subscription/Access Options

• Pronto Strategy

• Pronto Outlook and Recommendations

• Café.com

• Café.com Hotspots

• Café.com Subscription/Access Options

• Café.com Strategy

• Café.com Outlook and Recommendations

• North American Operator Summary

European Hotspot Operators

• Telia Home-Run

• Telia Home-Run Hotspots

• Telia Home-Run Subscription/Access Options

• Telia Home-Run Strategy

• Telia Home-Run Outlook and Recommendations

• Sonera HomeRun

• Sonera Hotspots

• Sonera Subscription/Access Prices

• Sonera Strategy

• Sonera Outlook and Recommendations

• Telenor

• Telenor Hotspots

• Telenor Subscription/Access Options

• Telenor Strategy

• Telenor Outlook and Recommendations

• BT OpenZone

• BT OpenZone Hotspots

• BT OpenZone Subscription/Access Options

• Subscriptions

• BT OpenZone Strategy

• BT OpenZone Outlook and Recommendations

• The Cloud (UK)

• The Cloud Hotspots

• The Cloud Subscription/Access Options

• The Cloud Strategy

• The Cloud Outlook and Recommendations

• TDC Mobile Denmark

• TDC Mobile Hotspots

• TDC Mobile Subscription/Access Options

• TDC Mobile Strategy

• TDC Mobile Outlook and Recommendations

• KPN Hotspots

• KPN Subscription/Access Options

• KPN Strategy

• KPN Outlook and Recommendations

• WLAN GmbH

• WLAN GmbH Hotspots

• WLAN GmbH Subscription/Access Options

• WLAN GmbH Strategy

• WLAN GmbH Outlook and Recommendations

• T-Mobile (Austria)

• T-Mobile Hotspots

• T-Mobile Subscription/Access Options

• Hot Spot Pass with Credit Card

• T-Mobile Strategy

• T-Mobile Outlook and Recommendations

• Megabeam (now Swisscom)

• Megabeam Hotspots

• Megabeam Subscription/Access Options (for Italy)

• Megabeam Strategy

• Megabeam Outlook and Recommendations

• Aptilo Network

• Aptilo Hotspots

• Aptilo Subscription/Access Options

• Aptilo Strategy

• Aptilo Outlook and Recommendations

• Swisscom Eurospot (a subsidiary of Swisscom)

• Swisscom Hotspots

• Swisscom Eurospot Subscription/Access Options

• Swisscom Strategy

• Swisscom Outlook and Recommendations

• European Operator Summary

Asia Hotspot Operators

• CBCom (China)

• CBCom Hotspots

• CBCom Subscription/Access Options

• CBCom Strategy

• CBCom Outlook and Recommendations

• China Mobile (China)

• China Mobile Hotspots

• China Mobile Subscription/Access Options

• China Mobile Strategy

• China Mobile Outlook and Recommendations

• China Netcom (China)

• China Netcom Hotspots

• China Netcom Subscription/Access Options

• China Netcom Strategy

• China Netcom Outlook and Recommendations

• SMCC (Shanghai, China)

• SMCC Hotspots

• SMCC Subscription/Access Options

• SMCC Strategy

• SMCC Outlook and Recommendations

• NTT-C (Japan)

• NTT-C Hotspots

• NTT-C Subscription/Access Options

• NTT-C Strategy

• NTT-C Outlook and Recommendations

• NTT DoCoMo Communications (Japan)

• NTT DoCoMo Hotspots

• NTT DoCoMo Subscription/Access Options

• NTT DoCoMo Strategy

• NTT DoCoMo Outlook and Recommendations

• Hanaro Telecom

• Hanaro Telecom Hotspots

• Hanaro Telecom Subscription/Access Options

• Hanaro Telecom Strategy

• Hanaro Telecom Outlook and Recommendations

• Korea Telecom

• Korea Telecom Hotspots

• Korea Telecom Subscription/Access Options

• Korea Telecom Strategy

• Korea Telecom Outlook and Recommendations

• SingTel

• SingTel Hotspots

• SingTel Subscription/Access Options

• SingTel Strategy

• SingTel Outlook and Recommendations

• StarHub (Singapore)

• StarHub Hotspots

• StarHub Subscription/Access Options

• StarHub Strategy

• StarHub Outlook and Recommendations

• Airborne Access (a subsidiary of ePLDT, Philippines)

• Airborne Access Hotspots

• Airborne Access Subscription/Access Options

• Pre-Paid

• Airborne Access Strategy

• Airborne Access Outlook and Recommendations

• Azure (Australia)

• Azure Hotspots

• Azure Subscription/Access Options

• Azure Strategy

• Azure Outlook and Recommendations

• Blink (ePLDT Inc, Philippine LD Telephone Company)

• Blink Hotspots

• Blink Subscription/Access Options

• Blink Strategy

• Blink Outlook and Recommendations.

• PCCW Netvigator (Hong Kong)

• PCCW IMS Hotspots

• PCCW IMS Subscription/Access Options (prices in HK dollars

• PCCW IMS Strategy

• PCCW IMS Outlook and Recommendations

• YellowSpots (Malaysia, Asia)

• YellowSpots Hotspots

• YellowSpots Subscription/Access Options

• YellowSpots Strategy

• YellowSpots Outlook and Recommendations

• Asian/Australian Operator Summary

Worldwide Public Hotspot Forecast 2007-2012

• Total Worldwide Public Hotspots

• Free Worldwide Public Hotspots

Summary

INDEX

About The Author