Where is the Money in Near Field Communications?
A Research Report: 126 pages, Report ID R-1108H, published August 2011
Price: Single-user $1,995; Company-wide $4,995
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Downloadable Brochure: click here
Report in a Nutshell
Near Field Communication (NFC) is a technology that may be utilized
for high-speed high-volume applications and is well suited to consumer
payments, especially micro-payments. This report evaluates NFC and
presents a detailed description of the business case for NFC for
various stakeholders. It identifies key stakeholders, types of
opportunities they can capitalize, and analyzes current players in the
field.
This research dispels many myths associated with NFC. Readers of
this document will be better prepared to decide if they want to pursue
investments in this industry and what areas to focus for optimal
success. The report includes critical analysis as well as many valuable
insights and commercial recommendations.
Organizations Interviewed for Report
- Accenture
- Alcatel-Lucent
- Belgacom BICS
- Gemplus Trivnet
- MACH
- MAP International
- MasterCard
- Mitsui Ventures
- Monitise
- Obopay
- PayPal
- SIMPAY
- SMART
- SMART MONEY
- Sony Felica
- Telefonica Group
- Tranglo
- Transfer 2
- Ukash
- Vodafone UK
- World Cash Transfers
Target Audience
- NFC suppliers
- Mobile network operators
- Mobile commerce application providers
- Mobile marketing and commerce vendors
- Manufacturers, merchants, and advertisers
Content in Detail
Please see the attached brochure for the detailed content.
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