The Impact of Google on NGN OSS/BSS Solutions
A Research Report: 20 pages, Report ID R-1106G, published: June 2011
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Report in a Nutshell
Google is poised to take on the carriers where it will hurt them the
most: value-added service (VAS) applications. These VAS applications
are what the industry needs the most as bearer services become
increasingly commoditized. Furthermore, our research indicates that
consumers and enterprise customers will increasingly identify more with
the brand that offers VAS applications rather than bearer services.
This places even more pressure on traditional service providers to
employ Next Generation Network (NGN) OSS/BSS environments that enable
them to have more choice and control over which third parties provide
VAS applications in their networks. This report evaluates the drivers
for NGN OSS/BSS, specific areas impacted, and the anticipated impact
and actions incumbent operators must take in response to the threat of
Google and the opportunity of creating a more open service creation and
operational environment. The report also includes a revenue forecast
for NGN OSS/BSS in the areas of Billing and Customer Care, Mediation,
and Revenue Assurance.
Target Audience
- NGN OSS/BSS vendors and service suppliers
- Incumbent and traditional network service operators
- Google and their customers, partners, and competitors
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