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Report in a Nutshell

This research focuses on Android OS, OHA devices and the impact on the growth of the wireless/smart phone marketplace. The report provides an insight into the evolution of the mobile marketplace around the Android and the Apple mobile OS standards to date. The report looks at the reasons behind the creation of the Android ecosystem, including the improved user interface of the new generation of smart phones, the introduction of new high speed mobile networks and the emergence of usage based data pricing with handset subsidies - in return for long term pay monthly contracts in developed markets.

This report evaluates the latest smart phone innovations including the Apple iPhone 4 and the Google Nexus and looks at the rise of the Android Application Store (Android Marketplace). It analyzes the business models being offered by the main mobile OS standards. It provides examples of MNO pricing and examines the strategy being employed by the MNO to ensure that it still remains relevant in the provision of content services over the smart phone device in response to the rise of the smart phone brand.

The report also provides global subscriber statistics and forecast for the Android mobile OS and the Apple iOS standards from the end of 2010 to the end of 2013, with a similar forecast and market share projection for all of the major mobile OS standard providers (including RIM (BlackBerry), Microsoft Windows Mobile and Nokia Symbian) as well as Android and Apple over the 3 year period.

Companies in Report:

Mobile Operators

BouyguesTelecom
China Mobile Communications Corp.
China Telecommunications Corp.
China United Network Communications
KDDI Corp.
NTT DoCoMo
Softbank Mobile Corp.
Sprint
T-Mobile
Telecom Italia
Telefonica
Telus
Vodafone

Handset Manufacturers

Acer
Alcatel Mobile Phones
ASUSTeK Computer Inc.
CCI
Dell
FIH
Garmin International, Inc.
HaierTelecom Co., Ltd.
HTC
Huawei
Kyocera
Lenovo Mobile Communication Technology
LG
Motorola
NEC
Samsung
Sharp
Sony Ericsson
Toshiba
ZTE

Semiconductor Companies

AKM Semiconductor, Inc.
Audience
ARM
Atheros Communications
Broadcom
CSR Plc.
Cypress Semiconductor Corp.
Freescale Semiconductor
Gemalto
Intel
Marvell Semiconductor, Inc.
MediaTek, Inc.
MIPS Technologies, Inc.
NVIDIA Corp.
Qualcomm
Renesas Electronics Corp.
ST-Ericsson
Synaptics, Inc.
Texas Instruments
Via Telecom

Software Companies

ACCESS Co., Ltd.
Ascender Corp.
Cooliris, Inc.
eBay
Google
Living Image Ltd.
Myriad
MOTOYA Co., Ltd.
Nuance Communications, Inc.
NXP Software
OMRON Software Co., Ltd.
PacketVideo (PV)
SkyPop
SONiVOX
SVOX
VisualOn, Inc.

Commercialization Companies

AplixCorp
Borqs
L&T Infotech
Noser Engineering, Inc.
Sasken Communication Technologies, Ltd.
SQL Star International, Inc.
TAT
Teleca
Wind River
Wipro

Target Audience

• Handset Manufacturers and Carriers: a comprehensive review of the Mobile Application Stores, development tools and support programs.
• Mobile Software Developers: provide focus on what platforms offer growth and opportunity.
• Potential Application Store Providers: a detailed technical comparison and review of the market 
• Retail Electronics Distributors (business and retail): a detailed technical comparison and review of the market. 

Table of Contents

Overview
OHA Overview
Mobile OS Overview
Comparative Analysis
Application Store Analysis
Analysis of Developer Support Programs
Overall Analysis
SWOT Analysis
Android Technical Overview
Handsets, OS and Applications
Handset Specifications
Motorola Droid X
HTC EVO 4G
HTC Droid Incredible
T-Mobile G2
Samsung Captivate
Comparative Analysis
Usability Analysis
Tablets Specifications
Operating Systems
Application Analysis
Mobile Application Development Toolkits
Mobile Application Stores
Technical Analysis
Market Overview
Market Forecast
Market Share
Market Analysis
Market Predictions
Business Opportunities
Android Questions