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Report in a Nutshell

Location-Based Services, often referred to as LBS, use information transmitted from a device to determine its presence and location. Terminals can be fixed or mobile; both receive and transmit data. They include, but are not limited to, wireless phones, laptops, portable navigation devices, and embedded systems. Amassed with location identification are a host of functions ranging from marketing and payments, safety and security, and social networking and local business search. Usually coupled with LBS are navigation solutions.  In 2007, LBS achieved an inflection point, gaining traction with global industry and financial analysts. The forecasts varied; they still do so. In 2010, Gartner forecasted global LBS revenues to surpass USD $1.5B in Q4; Juniper forecasts that by 2014 the global monetary circulation for LBS to achieve USD $13B; and, Global Industry Analysts projects that by 2015 the global LBS market will reach USD $21B.  Investors of capital and human resources that do not rely on press release headlines to evaluate the profit delivery for LBS will require a deep dive into the ecosystem based upon the insights and analysis of technology executives.

Methodology

This report is multi-dimensional, providing the audience with technology and business insights, quantitative and qualitative analysis, and case-studies providing oversight of strategy and implementation. Moreover, included are executive tools requested by loyal customers of Mind Commerce.  Further, the report identifies trending opportunities to exploit ahead of market cycles. Examined are intellectual property triggers, which are commonly ignored among one-off product vendors, particularly application and content developers. The merits of supply chain orders are also examined to determine their usefulness in corporate and/or product strategy, marketing partnerships, and sales planning.

Report Structure

The full report is organized into the following sections:

• Basic and Advanced Location Technologies
• LBS Ecosystem and Value Chain
• Commercial Applications
• Market Modeling
• Appendix

Target Audience

• Industry players seeking the latest strategic industry developments
• Investors interested in capitalizing on the burgeoning LBS industry
• Infrastructure providers interesting in integrating user location into applications
• Software providers that seek an understanding of key application requirements and competitive information
• Anyone interested in the structure and interrelationships of the LBS industry, technologies, and the impact of the growing mobile personalization market

Selected Companies in Report

• AT&T
• ABI RESEARCH
• ACCEL PARTNERS
• ACROSSAIR
• ACUITY
• ACXIOM
• AEPONA
• AIRSAGE
• ALLTEL WIRELESS
• AMADEUS CAPITAL PARTNERS
• AMERICAN NETWORK COMPUTADORES
• AOL
• APPLE COMPUTERS
• AT&T INTERACTIVE
• ATLAS VENTURES
• AUTOMOBILE CLUB OF SOUTHERN CALIFORNIA
• AVANCAR
• AVIS
• BELL CANADA
• BELL MOBILITY
• BLOOMBERG
• BLOOMINGDALES
• BLUETOOTH
• BOOST MOBILE
• BRASILE TELECOM
• BRAZIL TELECOM
• BROADCOM
• CANTOR FITZGERALD
• CENTRE FOR RESEARCH ON COMPUTER-SUPPORTED LEARNING AND COGNITION
• CENTRE FOR RETAIL RESEARCH
• CISCO SYSTEMS
• CLARO
• CLEARWIRE
• COBRA AUTOMOTIVE TECHNOLOGIES
• COMSCORE
• COVAD
• CREATIVITY SOFTWARE
• CYWORLD
• DECARTA
• DEIMOS
• DELOITTE
• DEPARTMENT OF INDUSTRIAL POLICY AND PROMOTION
• DIGITALMEDIAACROSSASIA
• EBAY
• ELECTRONIC FRONTIER FOUNDATIONS
• ENTERPRISE MOBILITY EXPERTS
• E-PLUS
• FACEBOOK
• FEDERAL HIGHWAY ASSOCIATION
• FLEXCAR
• FOURSQUARE
• FROST & SULLIVAN
• GARMIN
• GARTNER
• GEO-INFORMATICS CENTER AT KUWAIT INSTITUTE FOR SCIENTIFIC RESEARCH
• GEOMIUM
• GLOBAL INDUSTRY ANALYSTS
• GOKIVO
• GOOGLE
• GRANTCLOUD
• HERTZ
• HOME DEPOT
• HUMMER WINBLAD VENTURE PARTNERS
• IBM
• IEMR
• IGLOBE PARTNER
• IGNITION PARTNERS
• INRIX
• INTEL
• JASDAQ
• JD POWER
• JUNAIO
• JUNIPER
• KOREAN COMMUNICATIONS COMMISSION
• LAIPAC TECHNOLOGY
• LAYAR
• LEROY'S HORSE AND SPORTS PLACE
• LOC-AID
• LOCATIONLABS
• LUTH RESEARCH
• MAGELLAN
• MAPQUESTMOBILE
• MECOMO
• METACARTA
• METROPCS
• MICROSOFT
• MOBILUCK
• MOCEAN
• MONEYTREE
• MORGAN STANLEY
• MOTONAV
• MOTOROLA
• MSOLVE PARTNERS
• NASDAQ
• NATIONAL VENTURE CAPITAL ASSOCIATION
• NAVIGON
• NAVINI
• NAVTEQ
• QUALCOMM
• QUALCOMM AUSTRIA RESEARCH CENTER
• QWEST COMMUNICATIONS RIVERSTONE RESIDENTIAL
• SALESSENSE
• SEQUOIA CAPITAL
• SEVEN NETWORKS
• SIMPLEGEO
• SIRF
• SK TELECOM
• SKYHOOK WIRELESS
• SONY
• SPRINGBOARD ENTERPRISES
• SPRINT
• STANFORD UNIVERSITY
• STARENT
• STOP & SHOP
• SYGIC
• SYMANTEC
• TELEATLAS
• TELECOM EQUIPMENT AND SERVICES EXPORT PROMOTION COUNCIL
• TELECOM REGULATORY AUTHORITY OF INDIA
• TELECOMMUNICATIONS SYSTEMS
• TELEFONICA
• TELENOR
• TELIASONERA
• THE CIMARRON GROUP
• THOMSON REUTERS TIME-WARNER
• T-MOBILE
• NETWORKS IN MOTION
• NIELSEN
• NISSAN
• NOKIA
• NTT DOCOMO
• OAK INVESTMENT PARTNER
• OMNILINK
• OMNITROL
• OPENSTREETMAP FOUNDATION
• OPENWAVE
• OPTECH
• PEER39
• PLACECAST SHOPALERTS
• POLARIS VENTURES AND DOG PATCH LABS
• PRICEWATERHOUSECOOPERSTNS GLOBAL RESEARCH
• TOMTOM
• TRACFONE
• TRANSACTION MARKETING
• TWITTER
• UNIVERSITY OF ARKANSAS RFID CENTER
• UNIVERSITY OF SYDNEY
• UPPER AUSTRIA UNIVERSITY OF APPLIED SCIENCES
• VENTUREDEAL
• VERIPLACE
• VERIZON
• VINDIGO
• VIVO
• VODAFONE WALMART
• WAVEMARKET
• WAZE
• WHERE
• WHERIFY
• WIFI
• YELLOWPAGES.COM
• YELP
• ZIP CAR
• ZOOMBAK

Table of Contents

1.0 OVERVIEW
1.1 OBJECTIVES
1.2 METHODOLOGY
1.3 REPORT STRUCTURE
1.4 COMPANIES MENTIONED IN THE REPORT
2.0 BASIC AND ADVANCED LOCATION TECHNOLOGIES
2.1 GEO POSITIONING SYSTEM (GPS)
2.2 ASSISTED GPS
2.3 NAVIGATION
2.4 RADIO FREQUENCY IDENTIFICATION (RFID)
2.5 BLUETOOTH
2.6 WIRELESS BROADBAND (WIMAX)
2.7 MAPPING TECHNOLOGIES
2.8 LOCATION BASED SERVICES (LBS)
2.9. MAPPING SERVICES
2.10 LOCAL SEARCH SERVICES
2.11 NAVIGATION SERVICES
2.12 LOCATION AS A SERVICE
2.13 LOCATION BASED SERVICES ECOSYSTEM
3.0 APPLICATIONS AND HARDWARE
3.1 INFRASTRUCTURE APPLICATIONS (IA) AND HARDWARE
3.2 POSITIONING DETERMINING EQUIPMENT/HARDWARE (PDE)
3.3 GATEWAYS
3.1 NAVIGATION WITH HUMAN-MACHINE INTERFACES
3.2 LOCATION
3.3 SAFETY E 911 AND NG 911
3.4 GIS DATA APPLICATIONS
3.5 GEOSPATIAL SERVER
3.6 NETWORK AS A SERVICE
4.0 COMMERCIAL APPLICATIONS
4.1 MAPQUESTMOBILE FOR THE CARRIER SUPPORTED MOBILE DEVICE
4.2 VZ NAVIGATOR FOR THE CARRIER SUPPORTED MOBILE DEVICE
4.3 NAVIGON NAVIGATION DEVICES
4.4 GARMIN PERSONAL NAVIGATION DEVICES
4.5 BLOOMBERG BMAP FOR THE ENERGIES AND OIL MARKET
4.6 OMNILINK FOR ENTERPRISE SOCIAL
4.7 GOOGLE LATITUDE FOR CARRIER SUPPORTED MOBILE DEVICES
4.8 LEROY'S APP FOR SPORTS-BOOK WAGERING IN THE STATE OF NEVADA USA
4.9 TELENAV FOR CARRIER SUPPORTED MOBILE DEVICES
4.10 ACUITY (ACQUIRED BY NAVTEQ) FOR MOBILE PROXIMITY MARKETING
4.11 NEAREST SUBWAY AUGMENTED REALITY APPLICATION FOR LOCATING SUBWAYS
4.12 JUNAIO EBAY CLASSIFIEDS AUGMENTED REALITY FOR LOCATING GOODS AND SERVICES
4.13 FOURSQUARE VERSUS MOBILUCK - WHICH COMPANY WILL WIN GLOBALLY?
4.14 GOKIVO NAVIGATOR FOR CARRIER SUPPORTED MOBILE DEVICES
4.15 TELE ATLAS LOCAL MAPPING TOOLS FOR MOBILE NAVIGATION APPLICATIONS
4.16 IBM MAP-BASED MASH-UPS AND COGNOS 8 BUSINESS INTELLIGENCE SERVER
4.17 AIRSAGE REAL TIME TRAFFIC INFORMATION
4.18 COBRA AUTOMOTIVE TECHNOLOGIES PAN-EUROPEAN LUXURY AUTO-SECURITY SUPPLIER
4.19 INRIX REAL TIME PREDICTIVE TRAFFIC SOLUTION
4.20 TELECOMMUNICATION SYSTEM (TCS) FOR E911 AND NG911
4.21 PRIVACY LAWS, RULES, AND GUIDELINES
4.22 SKYHOOK MAPS BOOSTER FOR NOKIA PHONES
4.23 APPLE COMPUTERS LOCATION BASED SERVICES
4.24 IBM CLOUD SERVICE PROVIDER PLATFORM
4.25 DECARTA NAVIGATIONÔ WHITE LABEL MOBILE NAVIGATION SERVICE
4.26 NOKIA ACQUISITIONS
4.27 NAVTEQ EMBEDDED SOLUTIONS
4.28 NAVTEQ MEDIA SOLUTIONS
4.29 NAVTEQ DIRECT ACCESS
4.30 QUALCOMM AND SIRF GPS CHIPSETS
4.31 ZIP CAR MOBILE APPLICATION
5.0 MAKE OR BREAK CHALLENGES FOR MARKET LEADERS (MODIFIED PORTER'S FIVE FORCES MODEL)
5.1 CONSUMER LOCATION-BASED SERVICES APPLICATIONS
5.2 CONSUMER NAVIGATION APPLICATIONS
5.3 CLOUD SERVICES
6.0 FAMILY AND FRIENDS - LOCATOR AND TRACKING
6.1 DEVELOPERS
6.1.2 WHERIFY WIRELESS DEVICE HARDWARE AND SOFTWARE
6.1.3 WAVEMARKET FAMILY FINDER FOR NORTH AMERICA AND BRAZIL
6.1.4 GEOMIUM FOR SOCIAL LOCATION OF PEOPLE, PLACES, AND EVENTS
6.1.5 LAIPAC FOR CANADA AND DEIMOS FOR SPAIN
6.1.6 ZOOMBAK A-GPS CAR & FAMILY LOCATOR FOR THE UNITED STATES
6.1.7 MECOMO FOR AUSTRIA, GERMANY, SWITZERLAND, AND BRAZIL
6.2 WIRELESS CARRIERS / OPERATORS
6.2.1 CLARO / AMERICAN MOVIL GROUP FOR CENTRAL AND SOUTH AMERICA - GUATEMALA SERVICE
6.2.2 AMERICAN NETWORK COMPUTADORES FOR BRAZIL
6.1.7 AT&T FOR THE UNITED STATES AND PUERTO RICO
6.1.8 SPRINT NEXTEL FOR THE UNITED STATES
6.1.9 BELL CANADA FOR ONTARIO, QUEBEC, VANCOUVER, VICTORIA, EDMONTON AND CALGARY
6.1.10 VIVO (TELEFONICA) FOR BRAZIL
6.0 GOVERNMENT SECTOR - HOMELAND, FEDERAL, MUNICIPAL
6.1 COMPUTER SCIENCE CORPORATION (CSC)
6.2 TELECOMMUNICATION SYSTEM (TCS) FOR E911 AND NG911
6.3 OPENWAVE FAILURES
6.4 RECENT GLOBAL INFRASTRUCTURE INVESTMENTS
6.5 THE SWEET SPOT FOR PARTNERSHIPS IN THE GOVERNMENT SECTOR
7.0 USE CASES
7.1 RFID FOR RETAIL WITH OMNITROL
7.2 WIMAX MESH NETWORKS AND SAN FRANCISCO I.T. BREAKDOWN
7.3 NEW YORK CITY TAXI CABS ON-DECK PIM SYSTEM
7.4 VERIPLACE AND LOCATIONLABS PROXIMITY BASED SERVICES
7.5 VISA PEER-TO-PEER (P2P) MONEY SEND
8.0 QUANT FIRMS REVIEW LOCATION - NO AGREEMENT ON THE NUMBERS
8.1 NIELSEN 2010 - USA
8.2 COMSCORE 2010 - USA
8.3 COMSCORE 2010 - EUROPE (UK, FRANCE, GERMAN, SPAIN, ITALY)
8.4 LUTH RESEARCH 2010 - USA
8.5 J.D. POWER 2010 - USA
8.6 TNS GLOBAL RESEARCH 2010 - AUSTRALIA
8.7 ABI RESEARCH 2010 - USA
8.8 ABI RESEARCH 2010 - EUROPE
8.9 ENTERPRISE MOBILITY EXPERTS 2010 - GLOBAL
8.10 STRATEGY ANALYTICS 2010 - GLOBAL
8.11 IEMR 2010 - GLOBAL (EUROPE, ASIA-PAC, NORTH, SOUTH, CENTRAL AMERICA)
8.12 GARTNER 2010 - NORTH AMERICA
8.13 FROST & SULLIVAN 2010 - USA
9.0 2011-2012 TOP TEN PRODUCT CATEGORIES TO PURSUIT
10.0 2011-2012 TOP FIVE GEOGRAPHIC MARKETS TO ENTER AND OWN
11.0 2011-2012 TOP TEN CEOS AND EXECUTIVE TEAMS
11.1 LOC-AID
11.2 LAYAR
11.3 NAVTEQ, A NOKIA COMPANY
11.4 TCS
11.5 WHERE
11.6 TWITTER
11.7 PLACECAST
11.8 YELP
11.9 OPENSTREETMAP FOUNDATION
11.10 SENSE NETWORKS
12.0 2011-2012 TOP TEN MARKET DEVELOPMENT EXECUTIVES
13.0 2011-2012 TOP TEN PRODUCT EXECUTIVES
14.0 2011-2012 TOP VCS SEED AND EARLY STAGE FUNDING
14.1 MULTI-STAGE MARKET PREPARATION EXECUTIVES - ADVISE EXECUTIVE TEAMS ON PACKAGING THEIR COMPANY FOR CAPITAL FUNDING AND IPO
15.0 CENTERS OF EXCELLENCE
16.0 FIGURES AND TABLES
17.0 COPYRIGHTS AND TRADEMARKS
18.0 ABOUT THE AUTHOR