Price: Single-user $495; Company-wide $1,295

Click this button to be taken to the Eogogics publications shopping page

Report in a Nutshell

Location as a Service is a complex derivative of the cloud services concept while being a natural business extension for corporations that have built their operating foundations on GIS, mapping, and navigation.  Additionally, a great number of small companies are enabling Location as a Service (LaaS). Why are they jumping in full-force with VC backing and what are the challenges they will endure? What will the executives need to consider on behalf of their company and customers when evaluating a strategic investment in LaaS?  These are some of the issues addressed in this report.

Methodology

The report investigates the above issues in two parts:

Section one presents a holistic review of a Location as a Service solution as viewed through a micro-ecosystem of strategic alliances formed among an LaaS provider, a wireless carrier, several software builders, and industry organizations along with an understanding of several technologies leveraged in the solution development.

Section two covers platform and service variations, then supplies a SWOT analysis of key LaaS vendors.

Results

Collectively, these sections will provide readers a depth and discernment of Location as a Service that can enable incisive vendor selection and stronger strategic partnerships. Additionally, a summary of findings from the SWOT analysis will be presented along with recommendations for success.  
   

Companies Researched

AT&T
Loc-Aid
LocationLabs
Mixer Labs
NAVTEQ
Orange
Placecast Shop Alerts
Qualcomm
Rogers
SimpleGeo
Sprint
T-Mobile
Telecom Italia
Telenor
Telus
Twitter
Verizon
Vodafone

Audience:

Wireless service providers: Mobile network operators
Wireless vendors: Application developers, infrastructure suppliers, middleware providers, etc.
Location-based Service (LBS) application ecosystem: Anyone interested in location aggregation
Others: Investors, analysts, and consultants, and others interested in learning more about the LBS application space      

Table of Contents

Location Terminology
Location as a Service: RESTful in a Cloud
Cloud Based Computing and Services
REpresentational State Transfer and REST API
OneAPI RESTful Location Use Case
Verizon Wireless Open API Strategy
LocationLabs Location as a Service Strategy
Location as a Service Investment Considerations
Location as a Service Variations in Access
Location as a Service SWOT Analysis
LocationLabs
Loc-Aid
Simple Geo
Mixer
Summary and Recommendations