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Report in a Nutshell

Radio Frequency Identification (RFID) is proving to be one of the best solutions for tracking and identifying assets globally. It can be used for many functions including locating items, provide quick identification and tracking of medicines in the hospitals, tracking animals, etc. RFID can be deployed in various market verticals for tracking and managing moveable assets. It is arguably the most promising technology to enable new efficiencies in the supply chain life cycle from tracking goods at the moment they are manufactured through retail point of sale.

RFID Deployment and Analysis with Business Plan and Company Analysis is must have research for anyone concerned with improving efficiencies, developing strategies for using RFID, engineering and planning RFID deployment, or operating systems controlled in part by RFID.

This report places a major focus on the market, manufacturers, products and global companies developing and deploying RFID systems and applications. The report includes a comparative analysis of the following companies: AeroScout, Axcess International, Ekahau, Evigia, Guard RFID, Hi-G-Tek, Identec Solutions, Mojix, Radianse, RF Code, RFind, Savi, Time Domain, Ubisense, and Zebra Solutions. The analysis compares each company across the following dimensions: Technology, Industries, Applications, and Noted Features.

In addition, the report provides a working business case with financials. In addition to the PDF Business Plan format, this report includes the business plan provided in .bpdx file format from Business Plan Pro, a popular business plan development and maintenance software program, allowing the user to natively update/modify and customize their own business plan.

There is simply no other report available that provides such a comprehensive package of market and solution analysis, competitive analysis, evaluation of future direction, and business case analysis.

In summary, this research represents a report package consisting of the following:

• Report main body
• Company comparative analysis
• Business Plan (PDF and native format) with financials

Major Benefits:

• RFID market and product analysis
• Analysis of worldwide companies and products
• Dealer and solution overview of RFID products
• Price and product comparison of RFID offerings
• Executive level technical understanding of RFID
• Emerging trends in RFID adoption and market strategies
• In depth analysis of business cases and Implementations
• The implications of RFID in practice and business benefits
• New technologies and products coming in the future for RFID
• Must-know information prior to planning and implementing RFID
• Best practices of RFID deployment and choosing the right strategy
• Several case studies related to major deployment and implementations 

Target Audience

• RFID hardware, software, and solution vendors and related professional services companies
• Outsourced RFID solutions and application providers, and RFID service bureau operators
• Personnel responsible for automating Supply Chain Management (SCM), Customer Relationship Management (CRM), Manufacturing Resource Planning (MRP), Enterprise Resource Planning (ERP), Inventory Tracking, Fleet Management, Yard/Dock Management  and other business processes
• Healthcare management personnel responsible for tracking patients, staff personnel, equipment, inventory, and other critical resources
• Retailers and personnel responsible for merchandise inventory and ordering processes, Customer Relationship Management (CRM), Merchandise tracking and fraud prevention
• Companies interested in optimizing their RFID business process strategies for Tracking and Telemetry with a special focus on large scale tracking.
• Venture Capitalist and Startup companies

Table of Contents

This report consists of two modules including:
   Report Main Body
   RFID Business Plan

Main Body of Report

Chapter 1

   Introduction

Chapter 2

   RFID in Practice and Business Benefits
   Manufacturing
   Scheduling of Assembly Orders
   Picking
   Checking the Right Goods Are on the Right Truck
   Retail
   Store Level Inventory Control
   Receiving
   Shelf Stocking
   Store Replenishment and Ordering
   POS Checkout Process
   Theft
   Find Merchandise in the Store
   Customer Loyalty
   RFID Business Benefits
   Improved Productivity and Cost Avoidance
   Decreased Cycle Time and Taking Costs Out
   Reduced Rework
   Reduced Business Risk and Control of Assets
   Improved Security and Service
   Improved Utilization of Resources
   Increased Revenues
   Exception Management
   Applications for RFID

Chapter 3

   RFID: Organization Norms a Walkthrough
   Leadership Focus
   Shared Vision
   Support and Resistance
   Conclusion

Chapter 4

   RFID : Business Process
   Item-Level Tagging
   Third-Party Logistics Management
   Real-Time Inventory Management
   Business Intelligence
   IT Outsourcing
   Real-Time Data Sharing
   Standards and Mandates
   Industry Standards
   Government Regulations and Mandates
   Privacy Related Legislation

Chapter 5

   RFID Business Case Studies
   A Case Study on Tracking and Eliminating Tuberculosis (TB) from Animal Population with RFID Implementation
   The Client
   The Challenge
   Scope of the Project
   Hardware and Software Products Used
   The Solution: How It Works
   Results and Lessons Learned
   Case Study: Sun Microsystems
   The Client
   The Challenge
   What Is Rotational Capital Process?
   Scope of the Project
   Hardware and Software Products Used
   The Solution: How it Works
   Results and Lessons Learned
   Case Study: Woolworths, Plc
   Challenges Facing Woolworths Leads to "The Chipping of Goods Initiative”
   Key Technologies for Woolworths' Asset Visibility
   Scope of Initial Project
   Savi Software Products
   Savi Hardware Products
   The Solution: How It Works
   Return on Investment (ROI)
   The Key Benefits: Complete Supply Chain Visibility and Increased Revenue

Chapter 6

   Market Overview and Challenges
   Challenges to Adopting RFID
   Software Infrastructure Challenges
   RFID Hardware Device Communication
   Real Time Data Consumption
   Interoperability and Integration
   Performance

Chapter 7

   Available RFID Middleware
   ACSIS INC. (WWW.ACSIS.COM)
   AXCESS INC. (WWW.AXCESSINC.COM)
   BLUE VECTOR SYSTEMS (WWW.BLUEVECTORSYSTEMS.COM)
   CONNECTERRA (WWW.CONNECTERRA.COM)
   DATA BROKERS (WWW.DATABROKERS.COM)
   EPCGLOBAL (WWW.EPCGLOBALINC.ORG)
   FRANWELL (WWW.FRANWELL.COM)
   GLOBERANGER (WWW.GLOBERANGER.COM)
   TECHNOLOGIES (WWW.I2.COM)
   MANHATTAN ASSOCIATES (WWW.MANH.COM)
   OAT SYSTEMS (WWW.OATSYSTEMS.COM)
   ORACLE (WWW.ORACLE.COM)
   RF CODE (WWW.RFCODE.COM)
   SAVI TECHNOLOGY (WWW.SAVI.COM)
   SUN (WWW.SUN.COM)
   T3CI (WWW.T3CI.COM)
   TIBCO (WWW.TIBCO.COM)
   VERISIGN (WWW.VERISIGN.COM)
   WEBMETHODS (WWW.WEBMETHODS.COM)

Chapter 8

   Emerging Trends in RFID
   New and Improved Tags
   Alternative Tag Designs
   Tag Packaging
   Sensory Tags
   Architecture for the New Network
   Conclusion

Chapter 9

   Market Survey of Active RFID Products
   I. ALIEN TECHNOLOGY
   II. AXCESS INC
   III. ESCORT MEMORY SYSTEMS
   IV. MICROTEC
   V. SAMSYS
   VI. SAVI TECHNOLOGY
   VII. WHERENET
   Zebra Technologies
   Motorola RFID

Chapter 10

   Assessing the Vendor
   Advantages
   Top Three Drawbacks
   One-Stop-Shop
   Top Three Advantages
   Top Three Drawbacks
   Trusted Advisor
   Vendor Comparison Criteria
   Vendor Categories
   Tag and Reader Vendors
   RFID Middleware Vendors
   Computer Systems Vendors
   Application Vendors
   Systems Integration Vendors
   Value Added Vendors
   Specialty Services Vendors
   Conclusion

Chapter 11

   RFID Implementation Examples
   International Paper
   Major Clothier Retailer (Item-Level Consumer Tracking)
   METRO Group: IBM RFID Servers in Early Deployment
   Canus
   Gillette
   Marks and Spencer
   Procter & Gamble (Dock Loading Throughput)
   Unilever (Tag Location for Dishwashing Liquids)
   Library and Textile Markets

Chapter 12

   Real Time Locating Systems - An Analysis
   Common Applications

Chapter 13

   Conclusion

RFID Business Plan

1.0 Executive Summary

   1.1 Objectives
   1.2 Mission
   1.3 Keys to Success

2.0 Company Summary

   2.1 Company Ownership
   2.2 Start-up Summary
   2.3 Company Locations and Facilities

3.0 Products and Services

   3.1 Product and Service Description
   3.2 Competitive Comparison
   3.3 Sales Literature
   3.4 Fulfillment
   3.5 Technology
   3.6 Future Products and Services

4.0 Market Analysis Summary

   4.1 Market Segmentation
   4.2 Target Market Segment Strategy
   4.2.1 Market Needs
   4.2.2 Market Trends
   4.2.3 Market Growth
   4.3 Service Business Analysis
   4.3.1 Business Participants
   4.3.2 Distributing a Service
   4.3.3 Competition and Buying Patterns
   4.3.4 Main Competitors

5.0 Web Plan Summary

   5.1 Website Marketing Strategy
   5.2 Development Requirements

6.0 Strategy and Implementation Summary

   6.1 SWOT Analysis
   6.1.1 Strengths
   6.1.2 Weaknesses
   6.1.3 Opportunities
   6.1.4 Threats
   6.2 Strategy Pyramid
   6.3 Value Proposition
   6.4 Competitive Edge
   6.5 Marketing Strategy
   6.5.1 Positioning Statement
   6.5.2 Pricing Strategy
   6.5.3 Promotion Strategy
   6.5.4 Distribution Strategy
   6.5.5 Marketing Programs
   6.6 Sales Strategy
   6.6.1 Sales Forecast
   6.6.2 Sales Programs
   6.7 Strategic Alliances
   6.8 Milestones

7.0 Management Summary

   7.1 Organizational Structure
   7.2 Management Team
   7.3 Management Team Gaps
   7.4 Personnel Plan

8.0 Financial Plan

   8.1 Start-up Funding
   8.2 Important Assumptions
   8.3 Key Financial Indicators
   8.4 Break-even Analysis
   8.5 Projected Profit and Loss
   8.6 Projected Cash Flow
   8.7 Projected Balance Sheet
   8.8 Business Ratios
   8.9 Long-term Plan
   8.10 The Investment Offering
   8.11 Valuation
   8.12 Use of Funds
   8.13 Payback