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Report in a Nutshell

This report presents a qualitative and quantitative analysis of the role of IP Multimedia Subsystem (IMS) in implementing rich multimedia applications. This report evaluates a variety of IMS market opportunities and places emphasis on a few key applications including:

• Video Calls
• Unified Messaging
• Push-to-Talk
• Wireless Wireline Convergence
• Online Gaming
• Video-on-Demand

The above applications are analyzed with respect to the following aspects:

• Key deliverables of the applications
• Traditional implementation methodologies
• Key IMS enabled implementation value additions
• Implementation case studies
• Subscriber revenue forecasts for 2011 to 2016
• Geographical distribution of the subscriber revenues

The report also evaluates the following potential IMS applications:

• Presence (as an enabling capability)
• Universal Prepay
• Dynamic Address Book
• Rich Calls
• Push-to-X
• IMS and Advertising
• Services Blending

The report is divided into the following chapters:

• Chapter 2 provides an overview of IMS including business and technology drivers, components, and the role of Session Initiation Protocol (SIP)
• Chapter 3 evaluates the market and technology drivers behind IMS
• Chapter 4 details the contribution of IMS enhancements in the implementation of individual rich multimedia applications
• Chapter 5 analyzes IMS application introduction strategies
• Chapter 6 provides a market research survey of the current state for IMS in the telecommunications industry
• Chapter 7 provides a solution strategy analysis of IMS and WiMAX
• Chapter 8 evaluates the relationship between IMS and SDP
• Chapter 9 analyzes the emerging VNO business model relative to IMS
• Chapter 10 lists the activities of major vendors in IMS enabled application solutions
• Chapter 11 provides network operator recommendations
• Chapter 12 forecasts the size of subscriber revenues of IMS enabled implementations from  2011 to 2016
• Chapter 13 provides a summary and recommendations
• Chapter 14 is an appendix with a variety of supporting information about IMS and its impacts

Major Benefits:

• IMS business and technology drivers, components, and the role of Session Initiation Protocol (SIP)
• Analysis of IMS enhancements in the implementation of individual rich multimedia applications
• Profiles of major vendors with IMS enabled application solutions: Alcatel Lucent, Ericsson, Huawei, NSN, Tekelec, and ZTE
• Forecasts, 2011-2016, of subscriber revenues for IMS enabled implementations
• Solution analysis of WiMAX (vs. LTE) in support of IMS
• Evaluation of the role of Service Delivery Platforms (SDP) relative to IMS
• Analysis of the emerging VNO business model driven by IMS

Target Audience

• Wireless and wireline operators will gain insights into the value provided by IMS and its implications to their busines
• Telecom network infrastructure vendors will assess the importance of establishing or maintaining their presence among IMS stakeholders
• System integrators will better ascertain the value of the market size for IMS
  
  
  

Table of Contents

1 Executive Summary

2 Introduction to IMS

   2.1 History of IMS and Spearheading Organizations.
   2.2 Business and Technology Drivers.
   2.3 Role of IMS in Mitigating the Limitations of Conventional Wireline and Wireless Architectures.
   2.4 Challenges for IMS.
   2.5 Overview of IMS Architecture.
   2.5.1 Application Plane.
   2.5.2 Control Plane.
   2.5.3 User Plane.
   2.6 IMS and SIP.
   2.6.3 Introduction to SIP.
   2.6.4 The SIP Session.
   2.6.5 Value Additions of SIP and Its Implications for IMS.
   2.7 Conclusion.

3 Market and Technology Drivers for IMS

   3.3 IMS Supports the Drive to a Next Generation Network (NGN).
   3.4 Application Control: Central Control of IP based Services.
   3.5 Market Driver: Need for More Revenue and Better Margins.
   3.6 Market Driver: Capital Savings.
   3.7 Market Driver: New Revenue Opportunities.
   3.8 Market Driver: Targeted Offerings and Premium Services.
   3.9 Market and Technology Driver: Operational Cost Savings.
   3.10 Market Driver: Service Creation and Delivery.
   3.11 Market and Technology Driver: Convergence Driving IMS.
   3.12 Operational Driver: Evolving to an Integrated Network.
   3.13 Turning Point in Telecom is Good for IMS.

4 IMS and Value- added Applications

   4.3 Services Capability Interaction.
   4.4 Presence.
   4.4.3 Evolution of Presence.
   4.4.4 Presence Concepts and Definitions.
   4.4.5 Example Application: Presence and IPTV.
   4.4.6 Presence in IMS.
   4.5 Dynamic Address Book.
   4.5.3 Introduction.
   4.5.4 Implementation Methodologies.
   4.6 Personalized Communications and Information.
   4.7 Universal Prepay.
   4.8 Consumer and Business Voice Services.
   4.9 Rich Calls: Adding Value to VoIP.
   4.10 Video Calls.
   4.10.3 Introduction.
   4.10.4 Video Call vs. Video Share.
   4.10.5 Implementation Methodologies.
   4.10.6 IMS - Value Addition.
   4.10.6.1 3G-324M.
   4.10.7 Case Study – SingTel.
   4.10.7.1 Introduction.
   4.10.7.2 Service Details.
   4.11 Messaging.
   4.12 Unified Communications.
   4.12.3 Incoming Call Screening.
   4.12.3.3 Introduction.
   4.12.3.4 Implementation Methodologies.
   4.12.4 Unified Messaging.
   4.12.4.2 Introduction.
   4.12.4.3 Implementation Methodologies.
   4.12.4.4 IMS - Value Addition.
   4.12.4.5 Case Study - AT&T.
   4.12.4.5.1 Introduction.
   4.12.4.5.2 Service Details.
   4.12.4.6 Case Study - Syniverse: “NEXT” platform and applications.
   4.13 Push-to-X.
   4.13.3 Push to Talk.
   4.13.3.2 Introduction.
   4.13.3.3 Implementation Methodologies.
   4.13.3.4 IMS - Value Addition.
   4.13.3.5 Case Study - Etisalat
   4.13.3.1 Introduction.
   4.13.3.1.1 Service Details.
   4.14 Wireless-Wireline Convergence.
   4.14.1 Introduction.
   4.14.2 Implementation Methodologies.
   4.14.3 IMS - Value Addition.
   4.14.4 Case Study - Orange.
   4.14.4.1 Introduction.
   4.14.4.2 Service Details.
   4.14.5 Case Study - Orange Tunisie.
   4.14.5.3 Service Details.
   4.15 Entertainment
   4.15.3 Online Gaming.
   4.15.3.2 Introduction.
   4.15.3.3 Implementation Methodologies.
   4.15.3.4 IMS - Value Addition.
   4.15.3.5 Case Study - Capcom.
   4.15.3.5.1 Introduction.
   4.15.3.5.2 Service Details.
   4.16 Video on Demand.
   4.16.1 Introduction.
   4.16.2 Implementation Methodologies.
   4.16.3 IMS - Value Addition.
   4.16.4 Case Study - TransACT Capital
   4.16.4.1 Introduction.
   4.16.4.2 Service Details.
   4.17 Services Blending.
   4.18 IMS and Advertising.

5 IMS Application Introduction Strategy

6 IMS Market Survey: Disposition of IMS

   6.3 IMS Market Survey.
   6.3.3 Operator Interviewee Analysis.
   6.3.4 Supplier Interviewee Analysis.
   6.3.5 Survey Results.

7 IMS Solution Analysis: IMS and WiMAX

8 IMS and Service Delivery Platforms (SDP)

   8.3 Evolution of SDP.
   8.4 Benefits of SDP.
   8.5 Revenue Forecast for SDP.

9 IMS and the Emerging VNO Business Model

10 IMS Applications Stakeholder Landscape

   10.3 Case Studies.
   10.3.1 Alcatel-Lucent.
   10.3.1.1 Background.
   10.3.1.2 IMS related initiatives.
   10.3.1.2.1 Convergent Network Management Center.
   10.3.1.2.2 China Mobile.
   10.3.1.3 Customers.
   10.3.1.4 Financial data.
   10.3.2 Ericsson.
   10.3.2.1 Background.
   10.3.2.2 IMS Related Initiatives.
   10.3.2.2.1 Enriched Communications.
   10.3.2.3 Customers.
   10.3.2.4 Financial Data.
   10.3.3 Huawei.
   10.3.3.1 Background.
   10.3.3.2 IMS Related Initiatives.
   10.3.3.2.1 M1 and ATCA Solution.
   10.3.3.2.2 China Mobile.
   10.3.3.3 Customers.
   10.3.3.4 Financial Data.
   10.3.4 Nokia Siemens Networks (NSN).
   10.3.4.1 Background.
   10.3.4.2 IMS Related Initiatives.
   10.3.4.2.1 China Mobile.
   10.3.4.2.2 Telefónica O2 Germany.
   10.3.4.3 Customers.
   10.3.4.4 Financial Data.
   10.3.5 Tekelec.
   10.3.5.1 Background.
   10.3.5.2 IMS Related Initiatives.
   10.3.5.2.1 Messaging.
   10.3.5.2.2 Session Management
   10.3.5.2.3 Subscriber Data Management
   10.3.5.2.4 Policy Management
   10.3.5.3 Customers.
   10.3.5.4 Financial Data.
   10.3.6 ZTE.
   10.3.6.3 Background.
   10.3.6.4 IMS Initiatives.
   10.3.6.4.1 IMS Total Solution.
   10.3.6.4.2 zMILE Solution.
   10.3.6.5 Financial Data.

11 Network Operator Recommendations

12 Market Potential and Forecasts

   12.1 Research Methodology.
   12.2 Overall Metrics.
   12.3 Video Telephony.
   12.4 Unified Messaging.
   12.5 PTT.
   12.6 Wireless Wireline Convergence.
   12.7 Online Gaming.
   12.8 Video on Demand.
   12.9 Conclusions.

13 Summary and Recommendations

14 Appendix

   14.3 Network Operator Challenges of IMS Rollout
   14.3.3 Struggle for Resources.
   14.3.4 How to Roll Out Features.
   14.3.5 Financial Matters.
   14.4 IMS & Quality of Service and Quality of Experience.
   14.5 IMS & Customization.
   14.6 IMS & the Impact on Carriers.
   14.7 New Network Management and Operations Issues.
   14.8 IMS Changes to the Service Creation Paradigm.
   14.9 Service Creation Management (SCM) and IMS.
   14.10 IMS and Third-party Applications.
   14.11 IMS and the Impact on NGN OSS/BSS.

List of Figures

Figure 2-1: IMS Block Diagram.
Figure 2-2: SIP Configuration and Protocols.
Figure 3-1: 3G-324M Block Diagram.
Figure 3-2: The Promise of Unified Messaging.
Figure 3-3: IMS enabled PTT Architecture.
Figure 3-4: UMA Based Wireless Wireline Convergence.
Figure 3-5: IMS Based Wireless Wireline Convergence.
Figure 3-6: Conventional Online Gaming Architecture.
Figure 3-7: IMS enabled Online Gaming Architecture.
Figure 3-8: IMS Enabled Video on Demand Architecture.

List of Tables

Table 3-1: SingTel Video Call Tariff.
Table 4-1: Vendor Expertise Summary.

List of Charts

Chart 5-1: Subscriber Revenue from Key IMS Enabled Applications, 2011-2016 (USD Million)
Chart 5-2: Key IMS Enabled Application CAGR Rankings, 2011-2016 (%)
Chart 5-3: Regional Distribution of Subscriber Revenues from Key IMS Enabled Applications,  2011-2016, (USD Million)
Chart 5-4: Regional Share Comparison (2011 and 2016) of Subscriber Revenues from IMS Enabled Applications (%)
Chart 5-5 Subscriber Revenue from IMS Enabled Video Calls, 2011-2016 (USD Million)
Chart 5-6: Regional Distribution of Subscriber Revenues from IMS Enabled Video Calls, 2011-2016 (USD Million)
Chart 5-7: Regional Share Comparison (2011 and 2016) of Subscriber Revenues from IMS Enabled Video Calls (%)
Chart 5-8 Subscriber Revenue from IMS enabled Unified Messaging, 2011-2016 (USD Million)
Chart 5-9: Regional Distribution of Subscriber Revenues from IMS Enabled Unified Messaging, 2011-2016 (USD Million)
Chart 5-10: Regional Share Comparison (2011 and 2016) of Subscriber Revenues from IMS Enabled Unified Messaging (%)
Chart 5-11 Subscriber Revenue from IMS Enabled Push-to-Talk, 2011-2016 (USD Million)
Chart 5-12: Regional Distribution of Subscriber Revenues from IMS Enabled Push-to-Talk,  2011-2016 (USD Million)
Chart 5-13: Regional Share Comparison (2011 and 2016) of Subscriber Revenues from IMS Enabled Push-to-Talk (%)
Chart 5-14 Subscriber Revenue from IMS Enabled Wireless Wireline Convergence, 2011-2016 (USD Million)
Chart 5-15: Regional Distribution of Subscriber Revenues from IMS enabled Wireless Wireline Convergence 2011-2016 (USD Million)
Chart 5-16: Regional Share Comparison (2011 and 2016) of Subscriber Revenues from IMS Enabled Wireless Wireline Convergence (%)
Chart 5-17 Subscriber Revenue from IMS enabled Online Gaming, 2011-2016 (USD Million)
Chart 5-18: Regional Distribution of Subscriber Revenues from IMS Enabled Online Gaming,  2011-2016 (USD Million)
Chart 5-19: Regional Share Comparison (2011 and 2016) of Subscriber Revenues from IMS Enabled Online Gaming (%)
Chart 5-20 Subscriber Revenue from IMS Enabled Video on Demand 2011-2016 (USD Million)
Chart 5-21: Regional Distribution of Subscriber Revenues from IMS Enabled Video on Demand, 2011-2016 (USD Million)
Chart 5-22: Regional Share Comparison (2011 and 2016) of Subscriber Revenues from IMS Enabled Video on Demand (%)