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Report in a Nutshell

The wireless penetration has reached 91% in the US in 2009. With billions of SMS messages sent every month in US alone, it has become the most effective and cost efficient mechanism to communicate and market. By surrounding the user with opportunities to connect, SMS can lead to multiple interactions over SMS or other mobile channels. Including SMS as part of application marketing is critical for user acquisition, retention and monetization.

This report evaluates the SMS ecosystem and value chain including components invested in the potential of SMS and supporting technologies. It provides a case study of companies who have benefitted from this service in infotainment services like music and games.

Key Questions Answered

• Why is SMS important and relevant in the industry today?
• What is the architecture of a SMS system?
• What is SMS ecosystem and value chain?
• Individual analysis - who are the players and who is doing what?
• What are Short codes?
• Future market prospects
• Company products and services using SMS

Target Audience

• Mobile VAS Equipment Vendors, Independent Solution Providers, System Integrators and related professional services companies
• Personnel responsible for mobile messaging, Value-added Services (VAS), Sales and Marketing and personnel responsible for growth of ARPU
• Providers of VAS applications such as televoting and mass calling events
• Technical target audience comprises system architects, technical consultants, and industry analysts

Table of Contents