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Report in a Nutshell

Service Delivery Platform (SDP) can be loosely defined as a standards based framework that facilitates the design, development, implementation and management of services required to run the operations of network services providers. The services could range from the basic voice connectivity to the state-of-the-art rich multimedia services. The most critical value-addition offered by the SDP methodology lies in its ability to abstract controlling parameters such as location, media control, integration and others. SDP interface with the network elements, OSS/BSS, telco IT infrastructure and partners such as application developers and content providers.

With research starting in 2007, this report evaluates the potential for SDP as a dependable, scalable and flexible platform for core business functions, next generation applications, and independent services. SDP is examined within the context of its relationship to the Service Oriented Architecture (SOA) and the objectives to respond more rapidly to shifts in market conditions, customer demands, new revenue opportunities, and competitive threats. The report includes revenue forecasts by geography, function, and media type from 2010 through 2016.

Along with updated forecast, company analysis, SDP vendor and operator case studies, and SOA maturity model, this 2010 edition of the report includes the following updated material:

• SDP analysis of TeleDNA
• SDP analysis of Telcordia
• Evaluating IMS and its impact on SDP
• Discussion about content and its criticality to SDP
• Discussion about the impact of slowdown on SDP
• Discussion about related IMS protocols and interfaces

Key Findings

• The downturn and the subsequent recovery have augured well for SDP prospects. Operators are now able to more clearly able to visualize the importance of quick roll-out and thus early monetization of their investments and the handiness of SDP in achieving that objective.
  
• SOA and SDP have gained significant traction in the overall IT and telco environments respectively. SOA and SDP share considerable synergy as the architectural framework of SOA can help in achieving the end-result desired by SDP.
  
• APAC and CALA constitute the most promising markets for the SOA and SDP solutions respectively. The promise is directly attributable to the gap between the existing level of technology sophistication and the potential optimal level of technology sophistication. APAC region has demonstrated that it does constitute the largest market for telecommunications while the CALA region is the least tapped among all regions.
  
  SDPs find greater appeal among wireless telcos because of the following reasons: Wireless technology has already overtaken wireline technology in terms of subscriber numbers
  
• The relationship between the telcos and the subscribers is closer in the wireless domain wherein the telco has a decisive say in the character and extent of services deployed.
  
• SI is an important component of the SDP solution. SOA specialists as well as Network infrastructure specialists maintain expertise in implementation methodologies and often tout this expertise as the differentiator with respect to competition.
  
• Although, there are contrasting opinions about the value of SDP in the context of IMS, the overwhelming view is that at the very least, SDP does provide a framework for smooth transition from legacy to IMS.
  
• By and large, content will continue to drive the prospects of SDP with all major vendors taking extra pains in ensuring that the key foundation of SDP - service delivery -- works smooth enough for content and application providers to interwork seamlessly with the operators. There is a growing realization that service delivery is largely related to the efficient management of content.

Companies in Report

3 Italia
Accenture
AEC
AePona
Aircel
Amdocs
Andrew Corporation
Appium
AT&T Wireless
Avea
Azercell
BEA Systems
Bell Canada
BH Telecom
Bharti Airtel
BITE Group
BlackBerry Partners Fund
Bridge Mobile Alliance
BSNL
BT
Casema
Celcom Malaysia
ChangingWorlds
Cibenix
COLT
Contec Innovations
CoreMedia
Cricket
Datatronics
Eircom
E-Plus
Ericsson
ESRI
ETRI
Exodus
Fast
Fiorano
France Telecom/Orange
Geocell
Google
Homisco
HP
IBM
ICEC
Inteltek
InterCall
Italtel
jNetX
KKTCELL
Korea Telecom
KPN
life:)
Madacom
Magticom
Microsoft
MobileOne
Mobilitec
mobilkom Austria
Mobiltel Bulgaria
Mobinil
Mobixell
Moldcell
Motorola
MTC Kuwait
MTN
Nawras
Nayana Communications
Nokia
Nokia Siemens Network
Nortel
NTT DoCoMo
O2 UK
OpeNet
Oracle
Orascom
Providence Equity Partners
Qualcomm
Qwest Communications
SaskTel
SBC
SFR
SingTel
Skype
Software AG
Sprint
SUN Microsystems
Swisscom Mobile
Telcel
Telcordia Technologies
Telecom Italia
TeleDNA
Telefonica Moviles
Telefonica Moviles Espana
Telenity
TeliaSonera
Telstra
TelstraClear
TELUS
Tibco
Time Warner
TMN Portugal
TSTT
Turk Telekom
Turk.Net
Turkcell
UTStarcom (Telos)
Vantrix.
Verizon
VimpelCom
Vitria
Vodafone
Vodafone Hutchison Australia
Vodafone Netherlands
Volantis
Warburg Pincus
Wataniya Telecom
webMethods
w-Ha
Wireless Matrix

Target Audience

• Wireless and wireline telcos will gain insights into the value provided by SDPs and its implications to their business
• Telecom network infrastructure vendors will assess the importance of establishing or maintaining their presence among SDP stakeholders
• SOA specialists will get an idea of the drivers and challenges for the SOA paradigm in the telecom domain in addition to accessing the market size and distribution for SDPs
• SDP specialists can map the size of their target market and the importance of services and product components in their portfolios
• System integrators will be able to ascertain the value of the installation and upgrade market size for SDP solutions

Table of Contents

1 Executive Summary

2 Introduction to SOA and SDP
   2.1 IMS: Definition and Evolution
   2.2 Business and Technology Drivers for IMS
      2.2.1 Value-Added Services
      2.2.2 Transparency in Access
      2.2.3 Scalability
   2.3 Business and Technology Challenges for IMS
      2.3.1 Supporting Legacy Framework
      2.3.2 Unmet Expectations
   2.4 SDP and its Appeal
      2.4.1 Definition
      2.4.2 Evolution
      2.4.3 Benefits of SDP
   2.5 SOA
      2.5.1 Definition
      2.5.2 Evolution
   2.6 Conclusion

3 Value Propositions of SDP and SOA
   3.1 Functional Modules of OSS/BSS
      3.1.1 OSS
      3.1.2 BSS
   3.2 Middleware - The Glue that Binds the SDP with the Applications
   3.3 The Structure of SDP
      3.3.1 SDP Architecture
      3.3.2 Java and JAVA EE - The SDP Fabric
      3.3.3 OMA Service Environment (OSE) - The Quest for the Elusive SDP Standardization
   3.4 SOA - Enabler for SDP
      3.4.1 SOA Drivers
      3.4.2 SOA Workflow and Concepts
      3.4.3 SOA Implementation Methodologies
      3.4.4 SOA implementation methodology - the HP way
      3.4.5 Challenges Confronting SOA
   3.5 SOA in Telco Environments
   3.6 Piecing together SDP
      3.6.1 The SOA-SDP Interplay
      3.6.2 SDP Case Studies
      3.6.3 SDP as a Progression to IMS
      3.6.4 Challenges Confronting SDP
   3.7 Conclusions

4 Vendor Analysis
   4.1 Telecom Network Infrastructure Vendors
      4.1.1 Key Players and their Strategies
   4.2 Software SOA Specialists
      4.2.1 Key Players and their Strategies
   4.3 SDP Focused Start-ups and Specialists
      4.3.1 Key Players and their Strategies

   4.4 Summary of Key Facts of Selected Vendors
      4.4.1 Accenture
      4.4.2 AePona
      4.4.3 Ericsson
      4.4.4 Fiorano
      4.4.5 Hewlett Packard
      4.4.6 IBM
      4.4.7 jNetX (Acquired by Amdocs)
      4.4.8 Microsoft
      4.4.9 Motorola
      4.4.10 Nokia Siemens Networks (NSN)
      4.4.11 Oracle
      4.4.12 Software AG / webMethods
      4.4.13 Telcordia
      4.4.14 TeleDNA
      4.4.15 Telenity
      4.4.16 Tibco
      4.4.17 Vitria
   4.5 Conclusions

5 Numerical Analysis and Forecasts
   5.1 Methodology
   5.2 Markets for SDP Solutions
   5.3 Functional Break-up of SDP Solutions Revenue
   5.4 Mediawise Break-up of SDP Solutions Revenue
   5.5 Geographical Break-up of Mediawise SDP Solutions Revenues
   5.6 Markets for SOA Platforms
   5.7 Conclusions

List of Figures

Figure 2 1: IMS Components
Figure 2 2: The Position of SDP in Telco Environment
Figure 2 3: The network simplification achieved by SDP
Figure 3 1: SDP Block Diagram
Figure 3 2: OSE Schematic
Figure 3 3: Web service protocol stack
Figure 3 4: IBM SOA foundation
Figure 3 5: SOA maturity - Top Level
Figure 3 6: Computation of Assertion Score
Figure 3 7: Enterprise Target Maturity Profile
Figure 3 8: HP SOA Agility Assessment Analysis
Figure 3 9: HP SOA Maturity Model After Consolidation
Figure 3 10: SOA in Telco Environment
Figure 3 11: SDP Scope 50
Figure 4 1: Position of SDP in the Telco Infrastructure
Figure 4 2: AePona Universal Service Platform suite
Figure 4 3: Fiorano SOA
Figure 4 4: IBM SPDE
Figure 4 5: Microsoft CSF
Figure 4 6: Motorola GAMA
Figure 4 7: GAMA Components
Figure 4 8: NSN Service Core and Applications
Figure 4 9: Schematic of TeleDNA's SDP
Figure 4 10: Canvas CSP
Figure 5 1: SDP Solution Revenues
Figure 5 2: Functional Break-up of SDP Solution Revenues
Figure 5 3: % Share of Functional Components
Figure 5 4: Mediawise Break-up of SDP Solutions Revenues
Figure 5 5: % Mediawise Break-up of SDP Solutions Revenue
Figure 5 6: Geographywise Distribution of Wireline SDP Solutions Revenues
Figure 5 7: % Break-up of Wireline SDP Platform Revenues
Figure 5 8: Geographical Distribution of Wireless SDP Solution Revenues
Figure 5 9: % Break-up of Wireless SDP Solutions Revenues
Figure 5 10: Geographical Distribution of SDP Solution Revenues
Figure 5 11: % Geographical Break-up of SDP Solutions Revenues
Figure 5 12: Market for SOA Platforms
Figure 5 13: Geographical Distribution of SOA Revenues
Figure 5 14: % Geographical Break-up of Overall SOA Revenues