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Report in a Nutshell

Social networking has become an important social communications application. Mobile Social Networking provides faster and easier communication facilities to social networks users. In addition, it opens door for developing new business models and opportunities that depend on the power of interconnections between users. In addition, mobile social networking offers creative tools and immediacy, presence, location, and context when interacting with the real world.

This report provides an overview and analysis for the process of mobilizing arguably the most popular social network: Facebook. This report will investigate the power added to Facebook when it's transferred to mobile world. This publication reviews features and services offered by way of mobilizing Facebook. Finally, the report evaluates the future of Facebook Mobile services.

Key Benefits:

• Overview of Facebook Mobile
• Consideration for Facebook and Mobile Operators cooperation
• Review of Mobile Phones supporting Facebook Mobile
• Evaluation of Facebook Development Tools
• Discussion of Facebook Mobile Business Models

Select Questions Answered

• What is Facebook Mobile and how can it be utilized?
• What are major features/functionality of Facebook Mobile?
• What are the tools used to develop Facebook applications?
• What are the business models of Facebook Mobile?
• What is the Future of Facebook Mobile and services?

Target Audience

• Social Networking Experts
• Web Developers
• Business Development Managers
• Mobile Phone Manufacturers.
• Mobile Web Developers

Table of Contents

Overview
Abstract
Facebook Mobile:  An Overview
Using Facebook Mobile
Mobile Text Messages
Short Message Service (SMS)
Multimedia Message Service (MMS)
Mobile Uploads
Mobile Web
New Facebook Mobile Design
Facebook Connect
Facebook Mobile and Mobile Operators
Facebook Side - Facebook and Mobile Platform for Operators
Mobile Operators Side - Mobile Operators Need a Change
Introducing Basic Facebook Rules to Mobile Operators
Facebook Mobile Phones
INQ1
INQ1 Specifications
Facebook Integration
Address Book Synchronization
Calendar Synchronization
Photos Synchronization
Social Networking Goal
USA-Only Phone
iPhone
iPhone Web-Browsing Characteristics
Great Support from Facebook
Facebook Detection for iPhone
iPhone Facebook Application Features
Connect, Search, and Call People
Sync Address Book
Push Notifications
Other Mobiles
Motorola Cliq
Nokia 5330 Mobile TV Edition
Microsoft Windows Mobile
Facebook Mobile Application Development
Facebook Development Framework
Facebook Connect
FQL (Facebook Query Language)
Facebook Markup Language (FBML / XFBML)
Facebook JavaScript (FBJS)
Facebook Client Libraries
Facebook Mobile Business Models
Overview of Facebook Mobile Usage Growth
Advertising Business Model
Philosophy of Advertisement Information Analysis
Understand Visitors
Evaluate Traffic Sources
Improve Site Usage
Achieve Mobile Goals
Facebook - Mobile Operators Advertising Value-Added
Mobile Operator Side
The Other Powerful Side, Facebook
Facebook Mobile Device Detection - Another Advertising Factor
Facebook Virtual Credits / Micropayment Business Model
Affiliate Fees Business Model
Mobile Gaming Applications
Sample Mobile Game: mPlayIt Mobile Arcade
Sample Mobile Game: Playfish
Mobile Payment Business Model
Mobile Applications Business Model
Future of Mobile Facebook
Future is Facebook Mobile
Facebook Mobile and Location Based Services
Social Networking Mobiles with Full Facebook Integration
Facebook as E-Commerce Website
More work with Mobile Operators

Table of Figures:

Figure 1 - Facebook Mobile Touch Site.
Figure 2 - INQ1.
Figure 3 - iPhone with Facebook Mobile.
Figure 4 - Synch Facebook Contacts.
Figure 5 - iPhone Facebook Push Notification.
Figure 6 - Motorola Cliq.
Figure 7 - Nokia 5330 Mobile TV Edition.
Figure 8 - Facebook Mobile Growth (/millions of users)