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Report in a Nutshell

This is the only publication that provides in-depth competitive analysis, market evaluation and current market data for the US MVNO marketplace.  The Competitive Analysis report focuses on a telecom sector that has experienced a billion-dollar wave of new investment over the last decade and also reports on the recent consolidation and acquisitions involving companies such as Helio, Virgin Mobile and Sprint.
 
The report covers not only the new MVNO entrants but also critically reviews the existing resellers and MVNOs, providing a deep-dive into the existing and potential players in the market, including key ownership, management team and principals, partners, funding, network operators and underlying technology, MVNE (Mobile Virtual Network Enabler), pricing, target markets, and their strategies for branding, marketing and distribution. The report also examines the future prospects for each MVNO and rates its chances of business success.

Target Audience

• Investors and Analysts in the mobile space
• Suppliers of MVNO equipment and software
• MVNE/MVNO service providers
• Consultants and systems integration companies
• Mobile Carriers

More on This Report

The report provides in depth coverage and analysis of MVNO's in the US marketplace, evaluating quantitative data and providing a qualitative assessment.  A grading system is used to compare each MVNO and rate its performance.  Factors addressed include the following:
 
General Overview
  Key Ownership
  Management Team and Principals
  Funding Overview
  Underlying Network Provider
  Network Technology
  MVNE and Service Providers
  Hardware (if any)
  MVNO Type
  Prepaid
  Ethnic
  Convergent
  Youth
  Family
  Charity
  MVNWB
  Official Launch Date
  Prepaid or Postpaid Offering
  Pricing Overview and Analysis
  Plan Overview and Analysis
  Branding
  MVNO Message
  Marketing Overview
  Distribution Partners
  Target Market
  MVNO Cannibalization
  Content, Features and Special Services
  Strategic Partners
  Number of Customers
  Professional Analysis
  A Comment on the Future
  Contact Details
 
 STAR Awards (*-*****)
 
The Rating System is a combined measurement of different factors that represent the MVNO including management, distribution, marketing, branding, funding and general & strategic partners and overall chance of business success in the marketplace.

Table of Contents

Introduction
The Technologies:  A Brief Overview
The Future
US Wireless Market Place
The Market Today
The Players
The Consumer
Mobile Virtual Network Operators
The Concept
The Types
The Definition
US Mobile Virtual Network Operator Guide and Critical Analysis - 2010
Introduction to the MVNO Guide and Critical Analysis
General Overview
Key Ownership
Management Team and Principals
Funding Overview
Underlying Network Provider
Network Technology
MVNE and Service Providers
Hardware (if any)
MVNO Type
Official Launch Date
Prepaid or Postpaid Offering
Pricing Overview and Analysis
Plan Overview and Analysis
Handset Overview and Analysis
Branding
MVNO Message
Marketing Overview
Distribution Partners
Target Market
MVNO Cannibalization
Content, Features and Special Services
Strategic Partners
Number of Customers
Professional Analysis
A Comment on the Future
Contact Details
STAR Awards (*-*****)
Airlink Mobile
Airvoice Wireless
Apple Mobile
Beyond Wireless
Boost Mobile
Bratz Mobile
Cbeyond
Circle K
Consumer Cellular
Cricket
Firefly Mobile
Flying J (Go Smart)
GlobalTalk PCS
GTC Wireless
JitterBug
kajeet
Liberty Wireless
Locus Telecommunications
MetroPCS
Microsoft Media Mobile - Zune
National Geographic
Movida
Nexus Mobile
nTelos
NTT Docomo
Omni Prepaid
Page Plus Cellular
PlatinumTel
Primus Wireless
Qwest Wireless
Revol Wireless
Speak Out Wireless
Sprint Nextel Cable JV
STi Mobile
Total Call Mobile
TracFone
TuYo Mobile 
Virgin Mobile USA
Wal-Mart
Working Assets Wireless (Credo)
Xtreme Mobile
Category Overview
MVNO Guide - by Type
Resource Overview