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Report in a Nutshell

For those looking for revenue where there is big money, working with cellular operators is an excellent choice. A typical cellular operator serves millions of customers and each one of them spends millions of USD/Euro’s per month on voice, data and value-added content and applications.

Due to the tough competition and decrease in voice service revenues, operators are in a permanent search for innovations and new services to achieve differentiation and increase non-voice revenues. This is a big opportunity for companies aiming to make win-win deals with operators by providing them with new revenue sources. While there is huge potential, working with cellular operators is quite a complicated process. This publication is a guide to help companies in the process, from initial stages until a successful commercial launch.

Key Findings

• Best ways for initiating contact with operators.
• Knowing your partner: cellular operator organization structure.
• Which way best fits your system: In-network Installation or Hosted?
• Business models used by operators. Which best fits your system/application?
• Cellular operator groups. How to make smart decisions choosing your next partner?
• Typical project milestones: commercial, technical, marketing and administrative issues.
• Detailed list and explanation of the documentation you'll have to prepare, like RFx's.
• Issues to consider when offering web-based service: technical and marketing considerations.
• Service life cycle management fully detailed. Campaigns, registration, user interface and experience, and charging methods.
• Detailed list of potential revenue sources of interest to cellular operators, and in which sources there are also collaboration opportunities.
• Detailed list and explanation of the integration with provisioning, messaging, DWH, monitoring, maintenance and much more.
• Issues to consider when offering handset-based service: handset capabilities, operation systems and mobile platforms, application signature process, and application download process.
  

Target Audience

• Entrepreneurs and Start-up's
• Cellular Operators
• Venture Capitalists
• Consultants and Analysts
• Service/System/Application providers

More on the Report

Introduction
Key Findings
Target Audience
Collaboration Opportunities

Voice Oriented
Information
Fun Tone
Ring Tone
IVR
Voice Mail
Signaling/IN Based
SMS
MMS
Location Based Services - LBS
Mobile Instant Messaging - MIM

Advertising
Content Providing
Content Delivery
Content Optimization
Content Streaming
Cellular Browsing
Email
Users' Personal Contents Backup and Restore
FMC and IMS
Quality Assurance
End to End User Experience
Fraud Detection
Revenue Loss (Billing Holes, Service Downtime ...)
Cellular Operators Worldwide in a Nutshell

Groups
Tier-x (1,2,3 ...) and What Does it Mean?
Underlying Technologies
Subscriber Statistics End Q1 2007
Typical Cellular Operator Organization Structure
Introduction

Marketing Division
Product
Marketing
Handsets
Segments Handling
Sales
Technologies Division
Core Network
Radio
Signaling
Data
Data Networking
QA
IT
Provisioning
Billing
CSR Tools
DWH
Alarm & Monitoring Tools
Storage & DB's
VAS
Next Generation (3G, 4G etc)
Operations
Monitoring and Control
Maintenance
Customer Support/Customer Care
Legal Department
Procurement Department
Administration (HR etc) Departments
Initiating Contact with Cellular Operators
Approaching the Marketing Department
Approaching the Technology Departments
The Hybrid Option

Business Models
Licensing
Revenue Share
Fixed Price
Typical Project Milestones
Business and Commercial Issues
RFx's
Proposal
SoW (Statement of Work)
P.O. (Purchase Order)
Technical Issues
PDR (Preliminary Design Review)
Detailed Design
CDR (Critical Design Review)
Development
Installation - Lab System
Integrations - Lab system
Internal QA (Quality Assurance) - Lab System
Customer QA - Lab System
Repeating the Process with the Commercial System

Administrative Issues
Documentation
Training
ATP
Pilot
Legal and Procurement Issues
How Long Does It Take?
Illustrative Gantt Chart of the Entire Process
Typical Project Documents
RFx's
MoU
SoW
Proposal
Contract
Purchase Order (P.O.)
Time Table/Schedule
Detailed Design
User Manual
Maintenance
Project Meetings/(Minutes of Meetings - MoM)
QA and Acceptance Documents
Common In-network Integrations Expected for Typical Projects
Provisioning Systems
Billing Systems
DWH Systems

Messaging Systems
Short Message Service Center (SMSC)
Multimedia Message Service Center (MMSC)
Monitoring and Maintenance Systems
Customer Support Systems
Next Generation Networking (NGN)
Intelligent Network (IN) Systems
IMS Systems
Content Management and Download Systems
Operators' Proprietary Systems
Applications/Services Installation Modes
Hosted
In-Network
Pros and Cons
Service Life Cycle

Informing the Customers About Service
TV, Radio and Newspapers Campaigns
SMS Campaign
Customer Support
Service Centers
Operator's Website
Adding Users to Service
Voice Initiated Process
WAP Initiated Process
Web Initiated Process
SMS Initiated Process

Using Service - User Experience
By Website
By Users' Handset
By CSR
Charging
Issues to Consider
Prepaid
Postpaid
Billing Cycles
Promotions
Note about Corporate Users
Special Rates and Tariffs
Monthly Fee
Pay per Use

Issues to Consider When Offering Web-based Service
Technical Oriented Issues
Technology Used for Building the Website
Performance Issues
Data Security Issues
Supported Browsers
Marketing Oriented Issues
Maintaining Operator's Website Guidelines
Look and Feel
Accessibility
Login
Terms and Conditions
Registration and De-registration

Issues to Consider When Offering Handset-based Service
Handset Capabilities
Screen: Size, Resolution, Colors, Touch?
CPU Power & Memory
Power/Battery Life
SIM Card
Surfing Speed
WAP Support & Version
Technology (GSM, 3G, CDMA, iDEN™ ...)
Built-in Applications
Interfaces
MP3/MP4 Player
GPS/A-GPS Support
Camera Capabilities
Speaker(s)
User Interface

Operation Systems/Mobile Platforms
Java 2 Micro Edition - J2ME
Symbian
Windows Mobile
Palm OS
Brew (Binary Runtime Environment for Wireless)
Google Android
Application Signature
The Need
The Signing Process
Application Download

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