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Report in a Nutshell

The reference to the Battleground refers to one segment of the larger clash between the cable, telecommunications and satellite service provider industries which are actively building out and providing similar consumer service offerings which provide voice, video and data. Service providers, primarily those with legacy telephony distribution networks, are utilizing IPTV technology for all or part of their video delivery system. The promise of this technology should include acceleration of their ability to deliver enhanced television services and change the way television is used by consumers. The Battleground for customer loyalty will increasingly be influenced not only by the technology deployed, but also by changes in regulatory policy, the competitive trends in the supply of content, and demographic changes in population.

This report represents a detailed strategic guide and insider view of the current market changes in the clash between the New Media Titans. It addresses the role of the traditional media provider (cable, telecom, satellite) in delivering enhanced IP based services via television. This publication is a look into the industry direction over the next 24 months and identifies industry opportunities for products, services, investment, and M&A.

Target Audience

Investment Bankers, Financial Institutions, Hedge Fund Managers, Corporate Executives, Business Development, Strategic Company Direction, Technologists, Ad Networks, Ad Revenue, Content Creators, Content Aggregators, Content Providers, Media Companies, Cable, Satellite, Telecommunications, Network Distribution, Networking Companies, QoS and QoE Equipment Providers, IPTV, ITV, Media Cache Farms, Network Groomers, Video Search Engines, Web Portals and Web Content Hosting.

Key Highlights

IPTV and Enhanced Television Applications

• Enhanced television application concepts are not new.
• Limited availability of IPTV platforms hurts ability to monetize innovation.
  
  

IPTV Ecosystem Capabilities

• IPTV Ecosystem components potentially improve efficiency and lower cost of enhanced application deployment.
• Concerns regarding content security are abating but preventing reincarnation of the original "Napster" remains a priority.
• Competitive platforms (MHP, Tru2Way) address far greater base of users. Internet delivery to enabled televisions could bypass IPTV providers.

Service Provider Priorities Affect Deployment Timing

• Competition for bundled services leads to focus on core services.
• Enhanced applications interesting but assessing consumer value difficult.
• Enhanced apps must first do no harm to core service offering performance and reliability and should reinforce value of triple play services.

Enhanced Applications Potential Varies by Category

• Commercial issues between content and service providers complicate enhancing premiere national content.
• Personalized information applications provide low hanging fruit.
• Web based content can expand localized offerings if secure.
• Blended applications provide options that meet competition.
• Network based applications provide potential to build loyalty without complications of content negotiations.

Opportunity Expands with Subscriber Base

• Growth of IPTV subscriber base will expand opportunity.
• $1 billion in economic impact for US service providers by 2012.

More on the Report

1. Executive Summary.
2. The Future Was Supposed to Be Here by Now.
3. IPTV Ecosystems Enabling Applications.
4. IPTV Ecosystem Definition.
5. Competitive Ecosystems – Digital Broadcast and Satellite.
6. Over the Top Ecosystems.
7. IPTV Application Category Definitions.
8. Service Provider Platform Considerations – Telco, Cable and Satellite.
9. Quality of Service Priorities.
10. Market and Competitive Factors.
11. Security and Privacy – Not all Peers Are Equal.
12. Content Applications – Delivering the Entire User Experience.
13. Enhanced Television.
14. Enhanced and Telescoping Advertising.
15. Widgets/Customized Information Overlays.
16. Web Based Channels.
17. Blended Applications – Where PC Apps Meet TV.
18. Personal Media Access.
19. Interactive Game Channels.
20. Network Applications – Voice, Video & Data.
21. Telephony Related Applications (Caller ID; Messages).
22. What does it All Mean?
23. IPTV Application Economic Potential.
24. Content Application Financial Impact.
25. Blended Application Financial Impact.
26. Network Application Financial Impact.
27. Summary Financial Impact for Applications.
28. Who Wins?
29. Who Looses?
30. Appendix A: Companies Covered.

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