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Target Audience

• Venture capitalists, private equity firms and anyone making an investment decision related to mobile TV companies, technology, and/or solutions
• Network operator personnel, including engineering and operations, responsible for mobile TV implementation and operation
• Technical managers requiring a better understanding of mobile TV
• Vendors and service providers, such as Qualcomm and Modeo, offering mobile TV and related products and services
• Media companies, brands and entertainment companies interested in alternatives for offering broadcast and/or unicast TV services to mobile subscribers

Key Questions Answered

• How mobile TV technology solutions operate
• The solutions available for mobile TV
• The advantages and disadvantages of each
• The current status of mobile TV deployments
• The future of mobile TV

More on the Report

This report analyzes technologies and solutions available for mobile TV implementation and operation. It can assist with decisions concerning selection, implementation, and operation of a mobile TV system. The report discusses standards impacting mobile TV, evaluates mobile TV trials to date, and discusses components required and issues associated with deploying mobile TV. It provides a comparative analysis of each technology. The report also includes mobile TV trial results and a look at the future of mobile TV.

Table of Contents

1 Scope

2 Mobile Standards

2.1 IPDatacast
2.1.1 Overwiev
2.2 DVB
2.2.1 DVB-C, DVB-S and DVB-T
2.2.2 DVB-H
2.3 MediaFLO
2.3.1 FLO™ technology overview
2.4 T-DMB
2.5 isdb-t
2.5.1 Video and audio compression
2.5.2 Transmission
2.5.3 Interaction
2.5.4 Interfaces and encryption
2.5.5 Feature
2.6 Technology summary

3 Trials

3.1 DVB-H
3.2 MediaFLO
3.3 T-DBM
3.4 ISDB-T
3.5 Conclusions

4 Network Description

4.1 Content provider
4.2 Transport network
4.3 Return channel: Interactivity
4.4 Content management and distribution
4.5 Mobile equipment
4.6 The future
4.6.1 DVB-H2 (DVB-H in S-band)
4.6.2 MBMS

5 Services

5.1 Some trial results
5.2 Kinds of services
5.3 A look at the future

6 Standards

6.1 DVB-H (Digital Video Broadcasting for Handheld)
6.2 OMA (Open Mobile Alliance)
6.3 MediaFLO
6.4 T-DMB
6.5 ISBD-T

7 Appendix A: VHF Frequency Range

8 Appendix B: UHF Frequency Range

Index to Illustrations

Figure 1 Nokia 7700 series: Nokia’s DVB-H prototype
Figure 2 First commercial: Nokia’s DVB-H mobile equipment
Figure 3 IPDC over DVB-H using UMTS as a back channel
Figure 4 DVB-H broadcast functional scheme
Figure 5 DVB-H protocol stack
Figure 6 The time slicing principle: Service multiplexing in a common DVB-T/H channel with time-sliced DVB-H services
Figure 7 MPE-FEC frame structure
Figure 8 Comparison of QPSK and QAM modulation
Figure 9 The DVB-H standards family
Figure 10 MediaFLO network scheme
Figure 11 FLO air interface.
Figure 12 FLO frame structure.
Figure 13 T-DMB protocol interworking
Figure 14 T-DMB protocol stack
Figure 15 Broadcast digital TV technologies (world map)
Figure 16 Broadcast digital mobile TV technologies (world map)
Figure 17 Chain of value in broadcast mobile TV network
Figure 18 Generic business functions needed to implement a datacast service
Figure 19 Broadcast network
Figure 20 An interactive mobile TV service: Concept (Nokia copyrights)
Figure 21 Evolution of the phones with mobile TV receiver
Figure 22 Some phones with mobile TV receiver
Figure 23 How it is possible to deliver TV content using today’s 3G network infrastructure
Figure 24 How MBMS delivers TV content using 3G network enhancements
Figure 25 MBMS market positioning
Figure 26 MBMS costs/customers
Figure 27 Time to watch TV (traditional and mobile) comparison
Figure 28 Service positioning

Index to Tables

Table 1 Standards for Mobile TV
Table 2 Signal parameters for DVB-H OFDM signal (8 MHz channel)
Table 3 Parameters of the various possible DVB-H OFDM transmission modes
Table 4 Time domain parameters for DVB-H OFDM signal (8 MHZ channel)
Table 5 Useful net bitrates (Mb/s) for nonhierarchical systems in 8-MHz channels with MPE-FEC code rate 3/4; full multiplex assumed to be DVB-H
Table 6 T-DMB technical issues
Table 7 ISDB-T technical issues
Table 8 Mobile TV systems comparison
Table 9 DVB-H world wide trials and commercial services
Table 10 MediaFLO world wide trials and commercial services
Table 11 T-DBM world wide trials and commercial services
Table 12 ISDB-T world wide trials and commercial services

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