Eogogics

Those new to the mobile handsets business looking for an industry "101", those already in the industry who wish to gain a competitive edge through enhanced understanding of the market process, as well as the industry watchers and analysts who need to make sense of corporate strategies and industry trends.

With a billion mobile handsets sold each year for an average of over $100 each, this is a lucrative, $100 billion dollar plus market.  Tens of handset manufacturers, hundreds of network operators, and thousands of other businesses are monetizing from the hardware, software or services associated with mobile handsets. This is a market of huge proportions, yet one where the opportunities are always balanced by the challenges of an ever changing technological and commercial landscape.  This course is aimed at individuals eager to understand the evolving technologies, competitive dynamics, and market trends of the mobile handset industry.

We will begin by dissecting the mobile ecosystem.  We will analyze the balance of power, understand the regional differences, and profile the key movers and shakers.  We will then study, stage by stage, the complex process of handset commercialization along with the stakeholders that are involved.  Presented next is a complete map of handset technologies and associated vendors that is crucial to understanding the possibilities and limitations inherent in delivering commercial services to mobile handsets.  Network services, from the traditional SMS, to today’s content and tomorrow’s profiling and recommendation services are discussed next.  We will conclude with a detailed analysis of market trends, the promising new players entering the game, and the many opportunities that characterize the continuously evolving handset market.